Some people think that by adding volume to their cheeks will make them look fat or cheeky. With proper placement of a more robust filler like Juvederm Voluma, Restylane Lyft or Contour, or Radiesse it can give support to ligaments that are lax creating a slight lift in the lower face. It can improve lax skin in the jowls and even improve the laugh lines around the mouth. It also can support the midface prior to adding under eye or tear trough filler. Oftentimes the tear trough can be corrected by just adding some support to the medial cheek.
These are all things that we can discuss in your consultation to see if you're a good candidate for a liquid face lift or some cheek support.